About us

Meet the team

Whether in web development or customer care, every member of the LifeDirect team is dedicated to making your experience as smooth and enjoyable as we can. Here are some of the people you might meet:


The LifeDirect team is led by Jaime. An accountant by trade and a keen sportsperson outside of work, she brings a grounded yet competitive energy to the team. Originally from Scotland, Jaime feels right at home in Wellington’s balmy climate, where she lives with her husband and three young children.​


Brooke is our National Sales Manager and looks after the sales team and our business partner relationships. Outside of the office Brooke's recently taken up crossfit and yoga and enjoys cooking, wine and a good book.

Ben H

Ben is part of our Customer Care team, which makes sure your application goes as smoothly as possible. In his spare time Ben enjoys spending time with friends and family, has an interest in computers and has recently taken up photography.

Ben L

Ben is one of the latest additions to the Insurance Sales team. He is here to make your application process as stress-free and easy as possible! In his spare time, Ben enjoys spending time with friends, going to the beach, and listening to music.


Blair manages LifeDirect’s dedicated Customer Care team, ensuring that your application is smooth and quick, and providing expert help if a claim is ever needed. In Blair’s spare time she enjoys catching up with friends and family, playing indoor netball and running around after her new puppy.


Bruno is one of our Insurance Sales Consultants. He's here to answer any queries you may have or help support you work through your application. Outside of work Bruno is a cyclist and is the team's coffee aficionado.


Georgina is a new addition to our Customer Care team. She is here to make your application process as stress-free and easy as possible! Georgina loves dogs, live music, and dining out with her friends.


Jake's part of the sales team answering any queries you have and helping to support you through your application. Outside of work Jake's an avid runner and budding entrepreneur..


Joseph loves his job because it gives him the opportunity to meet new clients, and enjoy supporting the applicant through the insurance process. Also what makes his job enjoyable is working with people with a good sense of humor. In his spare time, Joseph enjoys playing sports, traveling and spending time with family.


Matt Love's to listen to music, Matt loves to play video games and Matt also likes to speak in 3rd person.


Micheale is part of our Customer Care team, which makes sure your application goes as smoothly as possible. In her spare time Micheale enjoys Running, Good coffee, Photography and chasing after her toddler.


Nick is an Insurance sales Consultant and here to help work through any queries you have. Outside of work Nick's a keen hockey player and is wildly passionate about sport.


As a developer in LifeDirect's tech team, Calum is responsible for squashing bugs on the site and building new features. Outside of work, he enjoys indoor and outdoor football, gaming, craft beer, and strong coffee.


Daniel works in LifeDirect’s tech team, helping to provide smooth support behind the scenes. Daniel likes dogs, design and music!


As LifeDirect’s graphic designer, Matt’s task is to ensure that LifeDirect’s website not only looks great, but is also a pleasure to use. His affinity for all things artistic continues when he’s not at work, with creating music and taking photos featuring high on his list of favourite pastimes.