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About us

Meet the team

Whether in web development or customer care, every member of the LifeDirect team is dedicated to making your experience as smooth and enjoyable as we can.
Here are some of the people you might meet:


The LifeDirect team is led by Jaime. An accountant by trade and a keen sportsperson outside of work, she brings a grounded yet competitive energy to the team. Originally from Scotland, Jaime feels right at home in Wellington’s balmy climate, where she lives with her husband and three young children.​


Brooke is our National Sales Manager and looks after the sales team and our business partner relationships. Outside of the office Brooke's recently taken up crossfit and yoga and enjoys cooking, wine and a good book.


As LifeDirects Marketing Manager, Fran’s task is to ensure we look after our valued customers and find great new ones. Fran spends her spare time with her young family, renovating her house and sampling the local cafes and coffee of Wellington.

Ben H

Ben is part of our Customer Care team, which makes sure your application goes as smoothly as possible. In his spare time Ben enjoys spending time with friends and family, has an interest in computers and has recently taken up photography.

Ben L

Ben is one of the latest additions to the Insurance Sales team. He is here to make your application process as stress-free and easy as possible! In his spare time, Ben enjoys spending time with friends, going to the beach, and listening to music.


Blair manages LifeDirect’s dedicated Customer Care team, ensuring that your application is smooth and quick, and providing expert help if a claim is ever needed. In Blair’s spare time she enjoys catching up with friends and family, playing indoor netball and running around after her new puppy.


Bruno is one of our Insurance Sales Consultants. He's here to answer any queries you may have or help support you work through your application. Outside of work Bruno is a cyclist and is the team's coffee aficionado.


Carey’s here to ensure the smooth set up of your new insurance policy. During her spare time Carey enjoys making jewellery and practising Bikram yoga.


Georgina is a new addition to our Customer Care team. She is here to make your application process as stress-free and easy as possible! Georgina loves dogs, live music, and dining out with her friends.


Jake's part of the sales team answering any queries you have and helping to support you through your application. Outside of work Jake's an avid runner and budding entrepreneur..


Joseph loves his job because it gives him the opportunity to meet new clients, and enjoy supporting the applicant through the insurance process. Also what makes his job enjoyable is working with people with a good sense of humor. In his spare time, Joseph enjoys playing sports, traveling and spending time with family.


Lizzie’s an expert in the insurance assessment process, making sure that your insurer assesses your application as quickly and fairly as possible. Lizzie’s completed a Certificate in Medical Terminology at Auckland University of Technology, and enjoys spending time with her partner and four adorable cats.


Matt Love's to listen to music, Matt loves to play video games and Matt also likes to speak in 3rd person.


Micheale is part of our Customer Care team, which makes sure your application goes as smoothly as possible. In her spare time Micheale enjoys Running, Good coffee, Photography and chasing after her toddler.


Murphy is here to help you with your insurance application and to ensure that the process runs as smoothly as possible. Outside of work, Murphy enjoys spending time with friends and family, yoga and and a good book!


Nick is an Insurance sales Consultant and here to help work through any queries you have. Outside of work Nick's a keen hockey player and is wildly passionate about sport.


Sean is here to help with your insurance application. Sean’s passion is sport and he’s a die-hard Black Caps follower. Sean also loves heading back to Christchurch to catch up with friends and family.


Tim joined the LifeDirect crew in mid 2016 and is a great asset to the team when it comes to helping clients with their applications. Tim is originally from Sydney, Australia and has been living in Wellington since 2009. His interests are music, film and he is a keen photographer.


As a developer in LifeDirect's tech team, Calum is responsible for squashing bugs on the site and building new features. Outside of work, he enjoys indoor and outdoor football, gaming, craft beer, and strong coffee.


Daniel works in LifeDirect’s tech team, helping to provide smooth support behind the scenes. Daniel likes dogs, design and music!


Dylan is part of our web team, helping to develop and make the site quick and easy to use. He is passionate about all things technology and design related. Outside of the tech field he enjoys football, music and catching up with friends.


As LifeDirect’s Lead Developer, Malin is responsible for managing, maintaining and developing the applications and infrastructure for LifeDirect to ensure our service is easy, fast, and secure. Outside of work, Malin loves to travel and experience new cultures and food!


As LifeDirect’s graphic designer, Matt’s task is to ensure that LifeDirect’s website not only looks great, but is also a pleasure to use. His affinity for all things artistic continues when he’s not at work, with creating music and taking photos featuring high on his list of favourite pastimes.