At LifeDirect, our job doesn’t stop when you take out an insurance policy. The real test of insurance is what happens at claim time - and we’re proud to share that from 2020 to 2025, over $51 million has been paid out to LifeDirect customers across more than 2,200 successful claims.
That’s thousands of Kiwis and their families who received financial support when life threw the unexpected their way.
The Big Picture
Between 2020 and 2025, our insurer partners paid:
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$40.3 million through AIA (2,175 claims)
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$7.36 million through Asteron (47 claims)
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$3.66 million through Fidelity (37 claims)
That’s a total of $51.3 million in claims paid out to LifeDirect customers. Behind every number is a real story of a family kept afloat, a recovery made possible, or loved ones supported during a difficult time.
Fidelity Life: Protecting Families Across Life’s Stages
Fidelity paid out $3.66 million across 37 claims, covering:
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Life & Terminal Illness: $2.98 million (17 claims)
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Trauma & TPD: $457,000 (9 claims)
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Income Protection: $226,000 (11 claims)
For Fidelity customers, the biggest share came from life and terminal illness claims - showing just how important life insurance is when families face the hardest of times.
AIA: Covering Everyday Health and Major Events
AIA has been the largest payer by volume and value, with 2,175 claims worth $40.3 million. These included:
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Death claims: $26.2 million (135 families supported)
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Medical claims: $7.9 million (1,849 claims) — helping Kiwis access treatment and care quickly
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Trauma claims: $4.65 million (87 claims)
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Disability income support: $1.41 million (88 claims)
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Accident & illness: $85,000 (12 claims)
This shows the breadth of protection AIA provides - from day-to-day health needs through medical cover to major life events like trauma and disability.
Asteron: Supporting Through Serious Health Events
Asteron customers received $7.36 million across 47 claims. Key causes included:
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Coroner/unspecified causes: $2.62 million (14 claims)
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Cancers: Over $3 million combined across a range of types including pancreatic, breast, colorectal, and others
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Heart failure: $481,000 (1 claim)
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Other illnesses (such as sepsis, organ failure, and glioblastoma): remainder
These figures highlight the reality of critical illness in New Zealand, and the reassurance that cover provides when serious health challenges strike.
What This Means for You
Insurance can sometimes feel like something you “hope you’ll never need” - but these claim figures show just how vital it is. Over 2,200 Kiwis and their families have been financially supported through LifeDirect and our partners in just five years.
Whether it’s covering medical treatment, helping a family cope with the loss of a loved one, or supporting someone through recovery from a major illness, insurance is there to ease the burden when life takes an unexpected turn.
At LifeDirect, we’re proud to play our part in making sure New Zealanders are protected - and that when the worst happens, the cover you put in place truly works for you.
Want to know more about protecting yourself and your whanau? Compare insurance options with LifeDirect and see how we can help you get the right cover in place.
Disclaimer: Please note that the content provided in this article is intended as an overview and as general information only. While care is taken to ensure accuracy and reliability, the information provided is subject to continuous change and may not reflect current development or address your situation. Before making any decisions based on the information provided in this article, please use your discretion and seek independent guidance.
