About Us

LifeDirect launched back in 2005, as a way for New Zealanders to compare insurance prices and policies — transparently, online, and without hassle or pressure.

Who are we?

We are a Wellington based team of Financial Advisers.

LifeDirect 2020 Limited (FSP724353), trading as LifeDirect, holds a licence from the Financial Markets Authority to provide financial advice.

LifeDirect and our Financial Advisers can provide information and advice to our clients about their Life, Trauma, Total Permanent Disablement, Accidental Death, Income Protection, Mortgage Repayment, and Health insurances.

Check out our 'Meet the team' page to see the friendly faces behind LifeDirect.

Our story:

LifeDirect started as an online insurance comparison platform run by a couple of Financial Advisers back in 2005.

Over the years we have helped thousands of Kiwis to compare, buy, review, and claim on their policies. We work with a range of New Zealand's biggest insurance companies and our service is designed to make the process of obtaining insurance as easy and painless as possible.

We do the hard work, so you don't have to!

How we can help you:

LifeDirect can offer you a completely online 'DIY' platform to choose the insurance policy that you want, or we can liaise with you over the phone or via video call to help you work out what options might suit you best.

We have a team of Financial Advisers that can walk you through the advice process to determine your needs and help you to apply for the right policy with the right insurer.

If you're wanting to compare and apply all online in your own time — but perhaps have a couple of questions along the way — fire up a Live Chat or give us a call and we'll help you through it!

How our service works:

LifeDirect does not charge any fees for our service.

If you proceed with a new insurance policy, then we are remunerated by way of commission from the insurer (a percentage of the yearly premium that you pay to your insurance company). Commission is then on-paid to our Financial Advisers for setting up and looking after your insurance policy. LifeDirect is also paid an ongoing commission each year from the insurer, for helping you to review your cover, to answer any questions or implement any other changes that you require and assist with any claims.

To ensure that our Financial Advisers prioritise our clients' interests above their own, we follow an advice process that ensures our recommendations are made based on each client's individual goals and circumstances.